"In the Name of Honour" was present at Cannes, at Palais de festivals.

The first Romanian telenovela filmed in HD and produced by MediaPro Pictures for ACASA, "In the Name of Honour" recorded a thundering success at MIPCOM, one of the largest and most important international fair for sale and purchase of television products which took place at Cannes during the 4th - 8th October.

"We are very happy that the subject, the storylines and production quality of "In the Name of Honour" have aroused such a big interest on the international market. There have never been so many acquisition requests as it happened this year. We are happy that a Romanian success becomes international also", said Ruxandra Ion, Producer of "In the Name of Honour".

Thus the characters played by Radu Valcan, Madalina Draghici, Maia Morgenstern, Diana Dumitrescu, Adela Popescu soon will reach viewers' houses in many parts of the world.

"At this moment, distribution companies from Latin America, Middle East, Slovenia, Slovakia, but also territories as Africa, Portugal, Greece and Ukraine showed a real interest in our product. Media Pro Distribution, as a sales agent for CME (Central European Media), was proud to announce at MIPCOM the first Romanian telenovela produced in High Definition, which is "In the Name of Honour". This is the reason why we have adopted an aggressive marketing strategy focused on extensive indoor advertising presence, but also print ads and articles in prestigious magazines such as Produccion y Distribucion, C12 and Prensario. Our marketing strategy aimed mainly the telenovela "In the Name of Honour", but also included other Eastern European productions distributed by us. The impact of the marketing campaign was the one expected: "In the Name of Honour" gained notoriety on the international market, and this reflected in the large number of customers interested in knowing more details about this production", said Anca Truta, General Manager -MediaPro Distribution.

Also MediaPro Distribution received a positive feedback for a range of Romanian formats such as "Gypsy Heart", "Regina" and "Little Angels" and began negotiations with production companies from Russia, Portugal, Poland and USA.